Baek Seju

Baek Seju is the CEO of Hello Studio, owner of 'One Hotel' and Sung Sumin's ex-girlfriend (although they continue a sexual relationship for approximately 10 years after the breakup). She's one of the main characters of the manhwa 'What Does The Fox Say?'.

Appearance
Seju has a smooth at the sight and pale complexion. Her height is about 5 '8''. She has light pink hair and grey eyes. She also mentioned having six piercings in both ears. Her outfits change constantly through the story, but she' s usually seen in formal clothing.

Personality
Seju is a frank, tough, modern, competent person with low-key obsessive and suicidal tendencies, yet kind, trustful, protective, and affectionate of the ones she loves. She often shows her affection by material means (this is shown in how many gifts she presents to Sumin while they're together). She has high emotional intelligence and certain skills in negotiation.

In WDTFS
Baek Seju is the last daughter of an important magnate and President of Hello Studio, a pc/mobile game developer. She's in a love/hate relationship with Sung Sumin (more likely lovers) who works as the leader of the Management Team. In the beginning, Seju used to tease Sumin with the presence of Ju Sung-Ji, but later she notices how Sumin really falls in love with the new employee, something that makes her increasingly disconcerted.

It's later revealed that Sumin and Seju used to be intimate since school days, a thing that naturally developed into a romantic relationship, but after Sumin's parents died in an accident their relationship fell quickly since the dark-haired's mourning was intervening with their plans. One time after a fight, Seju got into a bar to deal with her stress but ended up with a bartender in bed while drunk (Seju rarely gets drunk), a thing that Sumin discovers the same night, which ends up sabotaging their relationship, ending in a breakup. And if it wasn't enough, later Seju's family abducts Sumin and wounds her since she was hurting Seju emotionally. These events lead Sumin to drown Seju, who still loved her deeply, in a toxic, mournful, endless cycle where Sumin would hook up with random people at parties while Seju looks over her (So nobody steals Sumin's heart) until the pink-haired would 'become like her' and feel the same pain. Anyway, Seju takes revenge by getting between Sung-Ji and Sumin's relationship in order to get Sumin back, as she always did with every other random person. But for that to happen, Seju takes advantage of an attempted homicide she suffered and mixes it with her suicidal tendencies -and an order from her father to Sumin of protecting her - so Seju could live with Sumin under the same roof.

Still, afterward a lot of struggle and with Sumin's relationship with Sung-Ji at the edge of the abyss, Seju decides to let Sumin live in peace having realized she doesn't deserve Sumin's love compared to Sung-ji and that she was only hurting Sumin with her obsessive (and somewhat selfish) love. Seju promises Sumin she wouldn't see her ever again, though Sumin never forgives the pink-haired woman.

In WDTFS: Paradise
Settled after the main events of WDTFS, Seju remembers her best days of her teenage years with Sumin since they met at a business meeting arranged by politicians related to their families. Seju used to pick up Sumin everyday after her school dismissal to pass quality time with her, and Sumin used to get flustered easily by the pink-haired girl. It's also shown how Seju's family resorted to coerce and mistreat her due to her lineage.

At the end of it and afterward the memories, Seju takes a plane and leaves a note for Sumin in one of the empty seats of the airport. It is not known if Sumin receives it or not.

In WDTFS: One
After the events in WDTFS: Paradise, Seju arrives at the 'villa' inherited from her mother in Jeju Island in order to know more about her past life and distract herself from the bittersweet memories and pain she carried from her last relationship with Sumin since she had 'nowhere else to go'.

Soon she observes how it is not a villa, but rather a hotel, and while she supervises its structure and makes recognition of the area she reaches a room with a lifesaver rope and contemplates hanging herself, only to be interrupted by Do Won, the building manager of the hotel, who questions Seju if she needed the rope. Won informs her that the room they are in is hers, given that it is the largest in the hotel and apologizes for it being messy before resuming to tidy it. Leaving her room to be cleaned, Seju sits alone in the lounge area, thinking how this hotel would have traces of her mother, but believing it impossible as she assumes her father would've entrusted the place to her mother to maintain it while leaving nothing behind for her. Her thoughts are interrupted by Won, who insists on a variety of snacks which Seju rejects. Later, the two eat dinner, being it the start of an endless routine which would push both to share a little more about their lives, drink occasionally (Only Seju because Do Won claims she hasn't learned to drink), flirt indirectly, and deal with an atmosphere of sexual tension, at least from Seju's point of view, who takes the chance to try to forget about her ex-lover Sumin's ghost.

It's later that Seju discovers Do Won's true intentions with her due to an encounter with one of her oldest brothers, who had almost killed her in their previous encounter, and she runs out of the brunette's sight in disappointment. Won goes after her only to find Seju's shoes at the ocean shore and reacts in intense panic, searching frantically for her through the waves. Seju then embraces her from behind to calm her down, explaining she only left the shoes by the shore to change to other ones because the former were hurting her feet.

Seju scolds Do Won for thinking that she would even go into the water this late at night. Seju acknowledges that even though she couldn't handle the thought of seeing Won's face again after all that transpired, the way Won acted gave her a reason to listen to what she has to say. Won reveals that her previous girlfriend drowned alone in a swimming pool due to the amount of harassment she endured because of her relationship with Won. Seju is stunned by this and realizes why Won cried after witnessing her almost drowning at the hotel pool. Seju shares that all her life, she felt as though she never had free will thus never felt like she could do things on her accord, and because of that, it's difficult for her to see that her feelings would have any value or purpose. Won confesses her feelings to Seju who bursts out laughing and suggests that they leave the beach.

The two walk down the dimly lit streets together in silence towards the clothing store when Seju finally asks Won how she is able to live the way she does; being able to be near a pool, and jumping into it after her painful past. Won answers that it is 'just because' those are the memories she does not want to forget and it is because of that, she is able to keep moving forward. Seeing how Won is able to live the way she does despite the tragedy she faced gives Seju a new perspective on her own memories with Sumin and the two continue walking holding hands.

A few months later, Seju is present at the grand re-opening of the hotel with Won in the crowd and cameras flashing. As the congratulatory party is being held, Do Won and Seju whisk away to her room where Seju finally confesses her love for Won who is taken aback by this and nearly faints. Seju reassures Won that if she ever misses the time when it was just the two of them, they can always come to her room. Won disagrees and points instead to the bedroom. Understanding her intentions, Seju mentions how her nice outfit is going to get wrinkled, to which Won lifts Seju up and carries her in her arms. The two smile at each other with their arms around one another and close the bedroom door behind them.

It's shown that Won tries to teach Seju how to swim too at the end to spend more time together now that they are in a relationship, but the pink-haired just can't swim.

In WDTFS: Will
Three years later, as the first snow falls, Seju is seen sitting on the porch of the hotel observing the snow while speaking on the phone with Do Won who asks her if she likes the snow, to which Seju replies she does. With a smile, she tells Do Won to come outside for a second to watch the first snow together. Seju at long last is able to let go of Sumin, to love herself and someone else wholly.

Trivia

 * Her blood type is AB.
 * She has six older brothers, being her the last and young one.
 * Her name is a wordplay of the alcoholic beverage Baekseju/Baekse-ju from South Korea, which used to be a "New year's eve wine that prevents diseases and gives hope and long life" in the traditional spectrum but now that is quite popular has other ingredients, though is very expensive.


 * Baek (백) means "One hundred" and Seju (세주) is an abbreviation of the traditional korean wine Baekseju, a synonym of immortality. So her name oddly means "A hundred-year-old wine which gives long life and hope".


 * Her 'speciality' is that when she is dining, she will reject politely the wine that sounds like her name.
 * Baek Saehyun, one of her brothers, is the only member of her family that cares about her since he chose her name.